Bridge Strategic Communications has been actively working in the Cannabis industry since 2013, starting with the launch of the Marijuana Business Association (MJBA), a national Business to Business trade association based in Seattle, WA, of which Zakim remains Communications Chief. In addition to being a member supported association, MJBA also runs various media properties including MJ Channel One on YouTube and its MJ News Network – www.mjnewsnetwork.com – which was recently ranked as the #2 social media destination for Cannabis news behind High Times. Through it, Bridge Strategic Communications clients in the Cannabis space get unique access to this well regarded source of Cannabis news and the influencers who read it.
As with all areas of our practice, our mission is to connect leaders and their companies in the legal cannabis, medical marijuana, and hemp industries with influential journalists across the U.S. and we help journalists reach thought leaders and innovators that can inform the public of how the marijuana industry is developing and maturing.
Our mantra is to promote the best business practices and ideas in cannabis while supporting its regulation and acceptance and removing the stigma from the industry. Bridge Strategic Communications has become the go-to source for reporters who cover the legal and medical cannabis industries in New Jersey, New York and Massachusetts.
Recently, Bridge Strategic Communications successfully crafted and executed a powerful communications plan that delivered media impressions to over 20 million people in the NY/NJ area for the first NJ Cannabis Symposium. Our efforts paid off in spades as we maximized awareness of the symposium and attracted a sellout crowd by positioning the gathering as a MUST for professionals serious about establishing a foothold in the cannabis industry. We were also the agency of record for the 47th NYC Cannabis Parade and Rally which generated international attention for the event and the industry.